Resources Library by ANA

Even better than the real thing

The definition of 'brand authenticity' is dominated by components such as: origin, history and heritage of a brand. Levi Strauss & Co., the inventor of denim jeans, was interested in updating their view on authenticity in the current postmodern...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Dirk van Kemseke, Tom De Ruyck

Companies: InSites Consulting, Levi Strauss & Co.

November 19, 2009

The longest day

Corporate (social) responsibility is high on the agenda of almost every national and international company. But little is understood about what it does to a brand or how a brand should deal with it. Although the benefits and opportunities, both for...

Catalogue: Congress 2009: Leading The Way

Authors: Micheal Friedman, Tom De Ruyck, Annelies Verhaeghe

Company: InSites Consulting

September 22, 2009

Future fuels

The presentation reviews the results of an 18 month research programme conducted for the Shell Future Fuels division beginning in August 2007 .The goal of the study was to better understand American and German driver attitudes towards alternative...

Catalogue: Congress 2009: Leading The Way

Authors: Leslie Pascaud, Duncan Macleod, Isabelle Remond

Companies: Added Value, Shell Global

September 22, 2009

The future of work

Technology has revolutionised the way we work. Personal computing freed us from the restraints of the mainframe. Mobile phones have made the iconic British red phone box a rarity. The mobile Internet means we are no longer tied to our desks to access...

Catalogue: Congress 2009: Leading The Way

Authors: Andy Dexter, Leanne Tomasevic, Keith Bailey, Adam Chmielowski

Company: Truth

September 22, 2009

The fragrance cocktail

The unique cultural values prevalent in Russia have a deep impact on the appeal of prestige perfume brands to Russian female consumers: a 'premium segment' that has been introduced just twenty years ago. This presentation describes how Russian women...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Frédéric Miedzinski

Company: Open Air

June 26, 2009

Scent as rich communicator for brand identity

This presentation describes recent and current work on three Dutch business case studies in the field of sensory branding, scent marketing and scent research. Bearing in mind the specific nature and objectives (such as enhancement of brand...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Tanja Deurloo

June 26, 2009

F1 racing for insights

The key points illustrated in the paper will be:A brief introduction to the F1 Racing reader in Established F1 markets and Emerging F1 markets.Some key differences between Established and Emerging F1 markets: approach to the sport and brand sponsors...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Author: Mitra Powell

February 11, 2009

Pavlov revisited

After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study...

Catalogue: Panel Research 2008

Authors: Bert Borggreve, Mike Friedman, Kristof De Wulf

Company: Kraft Heinz Company

October 24, 2008

Is the world really flat?

This paper looks at the general status and role of women in the society in countries that are culturally very different from each other and then examines the notions of love and romance among them. It explores in details to see if the forces of...

Catalogue: Congress 2008: Frontiers

Authors: Manish Makhijani, Sakkina Pittalwala

Companies: Flamingo, Unilever

September 26, 2008